The "Notable" project was a high-ticket web design and sales copywriting transformation for a cybersecurity company. Our goal was to level up their outdated website, making it sleek and modern while showcasing a wide range of new cybersecurity products that expanded their offering . I handling everything from sourcing and closing the deal to managing client communications and crafting the sales copy. I collaborated with a Senior Product Designer to ensure that the design work was high quality, strategic and fully aligned with the client’s needs. I took care of all client communication, provided clear project direction, and managed the payment process, allowing us to complete the entire project in just four weeks with only a few short checkpoint meetings. The designer did not need to meet with the client once. This streamlined approach gave the designer more time to focus on crafting quality work, which resulted in a expedited timeline and a satisfied client.

The "Justice" project began as a high-ticket logo design for a well-established law firm looking to modernize its brand. The managing partner approached me with a vision to transform their legacy logo into something sleek, modern, and "carbon fiber"-inspired, reflecting luxury and seriousness. After conducting market research to ensure the logo stood out among competitors, we delivered a design the client loved. Due to the seamless CX process I provided, the project expanded into two additional high-value initiatives: premium metal business card design and production, and branded athletic apparel featuring the updated logo. I personally sourced and closed each of these projects, including the cross-sell opportunities. Throughout the process, I managed all client communication, allowing the designers to focus solely on their creative work. I also handled the entire payment process, further freeing up the design team. By acting as the single point of contact for the client, I ensured smooth project execution across every phase—from logo design to business cards and apparel production—resulting in a cohesive, elevated brand identity that the client was thrilled with.

The "Culture" project is one that holds a special place for me, even though it wasn’t a high-ticket or complex undertaking. A clothing brand founder approached me with a clear but simple vision: to create a streetwear brand that honors God. Beyond this core idea, the client had no direction on key brand elements like fit, color palette, print style, or design features. There was also no distribution strategy in place. This was a classic early-stage founder, deeply committed to their mission but in need of guidance on how to give the idea form. I stepped in, providing consulting and design support to help bring this faith-based brand to life. From shaping the initial concepts to visualizing how the brand could manifest in the streetwear space, we built a clear foundation for this project. Thanks to the seamless CX process, we not only delivered the initial branding and design but also set the stage for future growth. As a direct result of the client’s satisfaction, this project is now expanding into a full digital storefront build and apparel production. I handled every aspect of this process—from client communication to payment handling—allowing the designers to stay focused on their creative work. The result was a meaningful and purposeful brand identity that resonated with the founder’s vision, with the potential for much more to come.